Must Read Research & Works

1,000 Years of Nonlinear History - nice overview of how language and social structures changed over a 1,000 year period. Dense read though!
Blink - how we make rush decisions.
Here Comes Everybody - Clay Shirky's book on how technology is influencing social structures
The Tipping Point - how mavens, connectors, & salesmen help sread messages.

A Group Is Its Own Worst Enemy - common problems with groups
A Market for Lemons - how perception of value influences actual market value
Cumulative advantage - how social proof of value helps ideas spread.
Fame vs Fortune: Micropayments and Free Content - why free + premium is a better strategy than charging for everything
Is the Tipping Point Toast? - one of the rare occassions where I think Duncan J. Watts is wrong.
The Tragedy of the Commons - article about how the commons without protection gets abused.