Why Another Marketing Blog?

I have spent over 4 years blogging about SEO (search engine optimization), but as I have grown to learn that marketplace and more about marketing in general I have appreciated that

1. when young and naive with limited market experience it is easy to incorrectly write with authority due to having limited experiences (many yes or no answers should be "depends")
2. there are few universal truths (and those truths are some combination of the following: complex, expensive, or about to change)
3. some people who have great brands do not always know what they are talking about (would it make me a jerk to list an example or two here? at one point in time it would have been easy for others to have listed me...see item number 1)
4. sometimes it is hard to show social proof of value as an SEO because if you are too honest and open about effective SEO techniques, Google engineers will dish you a serving of retribution as a reward for your honesty
5. the perception of authority is in many cases more important than knowing the truth
6. that perception of authority, authenticity, and trust is built through day in and day out market participation and interactions
7. with the rising cost and complexity of SEO and the increasing number of conversations happening online each day it is getting cheaper and easier to rank through public relations and social networking rather than hunting down and implementing short term tricks
8. Google has so aggressively equated the word SEO with spam that when new forms of hacking come out some people just call them SEO...in that sort of market it makes sense for me to create a marketing blog from a lens other than SEO...if for no other reason than to see how people view it
9. If Google is to remain the relevant market leader their search results will need to represent social interactions and relationships.